Motionographer® Nerdo Relaunches with Full Studio Rebrand
3 min read
Nerdo, finest identified for animation and design, has introduced a brand new firm imaginative and prescient and inventive providing beneath the mantra of “Bolder. Braver. Wiser.”, pivoting away from production-only towards a full inventive service.
Nerdo says, “In in the present day’s market, the place new inventive corporations bloom every single day and the place many need to AI and new applied sciences to interchange originality and creativity, we felt the necessity to mirror on the expansion path of the corporate, asking what Nerdo’s function is inside in the present day’s market, sharing a brand new firm imaginative and prescient that may mirror the internal core of greater than 10 years of expertise.”
The three pillars of the brand new firm imaginative and prescient are inventive pondering, innovation, and originality, enabled through a “simpler, extra dynamic communication path” summed up in a manifesto titled “Bolder. Braver. Wiser.”
Nerdo says, “Our providing is to reinforce inventive pondering and design methods, but additionally work with new expertise and applied sciences. The objective is to be a accomplice for purchasers, working in synergy to create modern options which are memorable, impactful, and out of the odd.”
Based by Lorenzo Levrero, Daniele Gavatorta, and Alessandro Durando in 2009, Nerdo has created animated work for Nike, Oppo, McDonald’s, Netflix, MTV, Sky, Fila, Dolce e Gabbana and plenty of others successful 12 PromaxBDA, 3 Movement Awards, a Clio Award, and plenty of others.
“We wish to catalyze purchasers and individuals who see the world as we do. We wish to be a driving drive in our trade and assist our prospects obtain their targets in a extra genuine, brave, and positively completely different method.”
Nerdo
The rebrand features a new web site, made in collaboration with Parco Studio and Muvobit, and an “anti-logo”, a sequence of 5 flashing colours, one for every letter, accompanied by unique sound design.
Nerdo says, “Our core values are expressed in a brand new, disruptive, solution to talk the studio id: no extra a emblem, however extra a conceptual mark. We consider that in an solely digital world, our id may be represented by a mixture of sounds and colours, giving a way more incisive and cutting-edge expression of our values.”
Bolder. Braver. Wiser
Bolder – “Impactful concepts, sudden selections.”
Nerdo is recognised for its capability to mix extraordinarily completely different worlds, kinds, or methods by means of an modern visible language. The brand new staff of inventive thinkers and administrators will carry their very own particular perspective on contemporaneity, and their very own distinctive inventive languages, resembling live-action and blended media.
Braver – “Elevating purchasers unafraid to journey the unexplored path.”
Nerdo allows purchasers to be unique, keep true to themselves, and ship a transparent and clear message.
Wiser – “Expertise makes you wiser.”
Nerdo is a accomplice greater than a supplier. By way of our depth of expertise, we discover synergy with our purchasers’ imaginative and prescient and wishes, and give you revolutionary options that change the best way they function. We carry a novel, disruptive, and anti-cliché imaginative and prescient of the inventive studio, in search of to problem expectations.
