Brand New School is happy to welcome director Anaïs La Rocca to their artistic roster. La Rocca is understood for vivid work impressed by her background in design.
The multitalented artist, whose profession spans writing, animation, and live-action, is a director with an impeccable eye for design and a deep understanding of a narrative’s soul.
La Rocca’s work explores awe and surprise, looking for the spectacular within the acquainted. A graduate of the College of Visible Arts design and promoting program, La Rocca started her profession as an artwork director at Y&R. After a couple of years within the company world, she was provided a chance to collaborate with legendary Jay-Z and acclaimed filmmaker Anthony Mandler on a collection of tv spots. La Rocca not solely wrote tv campaigns for the duo to provide, but in addition collaborated on storyboards with Mandler and remained carefully concerned all through manufacturing. The expertise opened La Rocca’s eyes to a complete new world of creativity and set her sights on directing.
Specializing in the music trade, La Rocca took on early directing initiatives for shoppers with Atlantic Information. She labored with artists together with Skrillex, Diplo and Vance Pleasure to call a couple of. The music video she directed for Toyboy & Robin “Save Me Now” was awarded a Vimeo Workers Choose. She additionally artistic directed initiatives for quite a few artists and album campaigns.
La Rocca joined 1stAveMachine in 2015, adopted by seven years at The Mill, the place she additional developed her highly-regarded popularity for writing and directing initiatives that spotlight not solely her modern storytelling skills but in addition a deep understanding of artistic technique. To additional sharpen her abilities as a storyteller, La Rocca studied screenwriting at New York College. She has introduced this distinctive sensibility to shoppers together with Apple, Cartier, Avocado, and Neiman Marcus. Moreover, she has had tales revealed within the New York Instances’s Trendy Love Column and different literary magazines.
La Rocca’s honors embody the Webby Awards Folks’s Alternative Award and inclusion in SHOOT’s 2018 New Administrators Showcase. She received an Worldwide Movement Arts Award for her quick movie “Good Bones,” based mostly on the poem by Maggie Smith. The movie highlights the director’s expertise for displaying the fragility and energy of life, which is a working theme in her diverse business work.
On becoming a member of BNS, Anaïs says, “I couldn’t think about a extra electrifying technique to begin a brand new chapter. Model New College is alive with creativity, collaboration and that freshly baked air of ‘something is feasible’. Jonathan and the workforce have created an area that can enable me to proceed evolving as a author and director whereas working with visionary manufacturers. I’m thrilled to be within the playground and on the workforce.”
Model New College Founder Jonathan Notaro says, “Together with her background in promoting and design, Anaïs brings a finely-attuned editorial eye and an simple dedication to craft to all her work. Her work is deeply authentic, and her connection to manufacturers, companies, and the broader cultural panorama will improve our shopper relationships and enrich the work we create for them.”