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As de Carreaux & PrestaShop: a web based retailer that breaks new floor

4 min read

As De Carreaux is now the French chief in on-line tile gross sales, with the most important choice of tiles on the web. Nonetheless, the corporate didn’t develop its on-line enterprise in a single day and needed to overcome some challenges to attain this. However, an efficient instrument, favorable timing, and an excessive amount of willpower had been sufficient to propel their enterprise to middle stage, or no less than, to get them on the stage. 

“The massive image”

Technological innovation is a part of As de Carreaux’s DNA: tailored merchandise, digital visits to showrooms, 3D previews of tiles in clients’ properties, and so forth. Which is why the event of a web based retailer got here naturally for the corporate. That is what Sébastien Colombier, CEO of As de Carreaux explains: “We had a logistical problem in addressing the right way to transport materials that’s heavy and, most significantly, very fragile. However, we nonetheless took the plunge, which was for the most effective. At present, we wish to say that our firm is someplace between a tile retailer… and a digital startup! As well as, on the time of launch, we had a bonus: there nonetheless weren’t many rivals on this house.” 

However when creating its on-line retailer, the corporate didn’t instantly flip to PrestaShop, continues Stéphanie Giron, Ecommerce Supervisor at As de Carreaux:

We opted for a CMS with somebody who was particularly dedicated to its growth. After which, disappointment: the system was slightly restricted in its growth options, so we determined to alter to the PrestaShop CMS which, in contrast to our first selection, permits simplified content material administration.

A logistical problem was overcome due to a easy, versatile CMS and… a great deal of braveness!

As de Carreaux launched into the digital journey greater than 11 years in the past with one precedence: to enhance the web page loading pace with a purpose to provide a clean person expertise and make photographs the principle focus. It is a step the corporate achieved with flying colours, although they needed to face some uncertainties when launching their ecommerce. The primary motive for his or her considerations was the chance of breakage that promoting tiles on-line entails, particularly due to the fragility and weight of the product. However as soon as that concern was overcome, success lastly shone its mild on the corporate director: “The largest problem actually has been to alter minds about it and democratize one of these on-line commerce.”

Through the growth of the ecommerce web site in its model 2 with PrestaShop, Sébastien Colombier additionally stories having appreciated the richness of the modules out there in addition to the simplicity of implementation. These property have undoubtedly opened up a lot of prospects within the inner growth of the web site, thus providing a excessive diploma of flexibility and flexibility that had been greater than welcome.

Providing samples earlier than orders was additionally a pleasant conversion lever. Additionally, the event of our presence on social networks has helped to extend our presence with new clients who be part of our on-line neighborhood. The continual enchancment of our supply providers has additionally allowed us to ascertain a sure status, which has translated into efficient phrase of mouth to recruit new clients. The continual seek for new progress levers contributes very clearly to the expansion of our firm; we’ll hold the important thing steps secret for now!, provides the CEO of As de Carreaux. 

PrestaShop Checkout, an asset for each the corporate and the client 

Along with having a top quality on-line retailer, As de Carreaux has chosen PrestaShop Checkout. This determination was solely pure for the reason that fee answer is proving to be as versatile and simple to deploy as the appliance, with the additional benefit of additionally providing an excessive amount of flexibility to the client.

The updates haven’t any disagreeable surprises, and are completely suited to our CMS. The commissions are attention-grabbing and allow important financial savings, says Stéphanie Giron.

Thus, clearly a constructive impression. At present, a majority of the corporate’s members use this answer: builders, advertising, ecommerce, and finance personnel, and particularly customer support for every day order administration, concludes the entrepreneur.

Go to the PrestaShop Checkout touchdown web page to be taught extra about this all-in-one, safe, and easy-to-use on-line fee answer! 

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