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95 Print-on-Demand Statistics and Tendencies You Ought to Know in 2023

12 min read

The world of ecommerce and print-on-demand is booming. Even in the course of the uncertainty of the previous couple of years, the ecommerce business went from power to power. Consequently, the business is greater than ever in 2023.

On this weblog put up, we’ve put collectively the newest print-on-demand business information, tendencies, and predictions. Use this key data to energy your advertising and marketing and enterprise development for the continued yr. Right here’s what we’ll cowl:

  • Print-on-demand and associated business development tendencies

  • Product tendencies

  • Printful’s firm updates

Sound good? Let’s bounce proper in!

Print-on-demand development

clothes on a rack illustration

Print-on-demand is predicted to develop considerably over the following decade. In 2021, the worldwide print-on-demand market was valued at $4.91 billion. It’s projected to succeed in $39.87 billion by 2030. That’s a compound annual development fee (CAGR) of roughly 26.2%.

Print-on-demand development by area

North America is presently the largest market for print-on-demand, with america being residence to a number of the most worthwhile print-on-demand corporations on this planet, together with Printful and Zazzle. Extra corporations, like Redbubble and Gelato, have fulfillment centers in the region as effectively.

Whereas North America stays the chief out there, different areas are choosing up velocity. In actual fact, the Asia Pacific area is predicted to have probably the most vital development within the print-on-demand market over the following few years, with a projected CAGR of 27.9% from 2020 to 2030.

Print-on-demand market drivers

Whereas different industries stumbled in the course of the pandemic, print-on-demand was getting record-high curiosity. Listed here are a number of the elements which have contributed to that.

First, there’s a rising demand for customized and one-of-a-kind merchandise. In actual fact, quite a lot of customers (36%) predict some type of personalization by default and would even be prepared to attend longer for personalized merchandise (48%). Since print-on-demand merchandise are made to order with no minimums, even an order of a single product with a selected design could be fulfilled. This opens the door to satisfying a requirement for personalization whereas nonetheless remaining worthwhile.

One other issue is the shift from conventional retail to ecommerce. COVID-19 compelled us all to undertake new habits, and on-line purchasing is one that’s right here to remain even within the post-pandemic world. In 2021, the ecommerce share of world retail gross sales amounted to 18.8%. In 2022, it grew to 19.7%, and is predicted to succeed in 24% by 2026. That’s a rise of just about 6% in simply 4 years.

ecommerce share of retail sales

Supply: Statista

 Sustainability and the demand for eco-friendly merchandise is one other key issue. In a 2021 survey, 27% of respondents stated that, within the final 12 months, they tried out a brand new product for sustainability causes and 25% spent extra on sustainable style. At present, 73% of millennials say they’re keen to pay extra for sustainable manufacturers, and the eco-friendly clothes phase is projected to develop to $1.57 billion in world annual gross sales by 2025.

Print-on-demand has turn out to be the sustainable different to quick style—merchandise are made solely as soon as they’re ordered, which means fewer objects go unsold and find yourself as waste.

There are extra elements, together with the rapidly-changing style tendencies, growing buying functionality, and new printing expertise improvement. However for now, let’s flip our focus to the core of this weblog put up—print-on-demand statistics.

Learn on to find the newest print-on-demand business tendencies and predictions, in addition to stats on digital textile printing, dropshipping, residence decor, and t-shirt printing.

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Print-on-demand business and product statistics

Girl wearing a hoodie and a face mask illustration
  • The digital printing business began in 1993 and grew exponentially to $187.7 billion in 2018, simply 25 years later. (ComCap)

  • From 2017 to 2020, the print-on-demand attire business grew at a compound annual development fee of 12%. (ComCap)

  • Search curiosity for the time period print-on-demand rose dramatically at first of the pandemic in March 2020. In 2023, it stays approach above the pre-pandemic stage and has began rising quicker since December 2021. The truth that the curiosity stays considerably above pre-pandemic ranges 3 years later signifies that print-on-demand has sustained its reputation and relevance even after the preliminary surge of curiosity. (Ahrefs)

print on demand growth trend

Supply: Google Tendencies

  • Customized stickers are among the many most looked for print-on-demand objects. The best level of search curiosity for print-on-demand customized stickers was in July 2020, indicating a surge in demand in the course of the peak of the COVID-19 pandemic. Whereas the curiosity stage has since dropped, it nonetheless stays above pre-pandemic ranges.  (Ahrefs)

  • The highest trending print-on-demand merchandise in 2023 are hoodies, sportswear, premium t-shirts, eco-friendly merchandise, hats, stationery, wall artwork, telephone instances, drinkware, and luggage. (Printful)

  • For attire objects, customized hoodies and customized hats are among the many hottest print-on-demand objects in 2023. (Ahrefs)

  • The house decor phase is predicted to expertise the very best development fee within the print-on-demand business at a CAGR of 27.7% from 2022 to 2032. (Market Decipher)

  • Merchandise embellished with pictures are broadly utilized by particular person prospects as personalised presents. The US holds the biggest market share of about 39%, whereas Europe is available in subsequent with about 28%. (GlobeNewswire)

  • 1 out of 5 prospects is keen to pay as much as 20% further for customized services and products. (ComCap)

The influence of COVID-19 on print-on-demand

Man with a laptop illustration

COVID-19 didn’t go away any particular person or business unchanged. It compelled us to adapt to a brand new lifestyle within the face of non-public {and professional} uncertainties. 

One of many methods individuals tried to extend their monetary safety was by beginning a aspect hustle. In 2020, new enterprise creation within the US rose by 42%. And because of the unlucky large layoffs in the course of the pandemic, as many as 56% of People expressed that they felt safer when working for themselves as a substitute of getting a conventional job. 

In 2020, 34% of People had a aspect hustle. In 2022, the quantity jumped to 40%. In relation to demographics, aspect hustles are the preferred amongst youthful generations (Gen Z and Millenials). 

One other rising development is using automation in operating a aspect hustle. Round 65% of People who’ve a aspect hustle use automation of their enterprise. Virtually half of them (48%) depend on it for a minimum of half of their enterprise operations. In actual fact, about 14% of them depend on automation for all of their enterprise processes.

This shift in direction of proudly owning your personal enterprise as a substitute of working for another person had a big impact on the print-on-demand business. Why did it turn out to be so fashionable? Print-on-demand makes organising a completely functioning enterprise quick and straightforward. With a design or a design concept, you possibly can have merchandise prepared on the market in a matter of a brief lunch break. And what’s actually vital—you possibly can arrange your retailer from the protection of your personal residence.

Digital textile printing market statistics

  • Traditionally, screen printing has been the popular method. Nevertheless, over the previous couple of years, there’s been a shift towards digital printing due to its affordability and little to no order minimal necessities. (ComCap)

  • The essential benefits of digital printing are the sharpness and high-quality nature of the prints, in addition to diminished operational prices on account of decrease consumption of sources. (Fortune Business Insights)

  • In 2021, the US digital textile printing market alone was estimated at $340.2 million. (Business Wire)

  • The worldwide digital textile printing market as a complete is projected to develop at a CAGR of 14.4% from 2023 to 2030. (Grand View Research)

  • The important thing driving elements of market development are elevated demand for sustainable printing, quickly altering style tendencies, extra buying functionality, decreased per unit printing value, the development in direction of automation, in addition to new applied sciences being developed within the textile business. (Mordor Intelligence, Business Wire, Allied Market Research)

  • The digital textile printing market can also be positively influenced by a shift in direction of attire with personalized prints, and elevated curiosity in recycled textiles. (Allied Market Research)

  • From a sustainability standpoint, digital printing expertise reduces the consumption of water by practically 90% and lowers the electrical consumption by practically 30%. (Fortune Business Insights)

  • The 4 major segments of the digital textile printing market are clothes/attire, residence decor, gentle signage, and industrial. In 2022, the clothes/attire phase accounted for over 53% of the market share. (Grand View Research)

  • The digital textile printing market can also be affected by the rising wholesale garment costs. The costs have considerably elevated in response to the rising prices of uncooked supplies, together with cotton, polyester, bamboo, and rayon, which noticed a rise of fifty% in 2021. (Credence Research)

  • The fastest-growing digital textile printing market by area is the Asia Pacific, adopted by North America and Europe. (Mordor Intelligence)


  • In 2021, China was the highest ranked world textile exporter with a price of roughly $146 billion. China’s export figures translate to virtually 41.4% of the full textile export market worldwide. (Statista)

  • In December 2022, roughly 3.47 billion meters of clothes cloth have been produced in China. (Statista)

  • China is forecast to succeed in a projected digital textile printing market dimension of $396.9 million by 2026 with a CAGR (compound annual development fee) of 13.7%. (Business Wire)

  • Japan and Canada’s digital textile printing markets are forecast to develop at 7.5% and 11% respectively by 2026, whereas the German market is predicted to develop at roughly 8.3% CAGR. (Business Wire)

  • By 2030, the worldwide market worth of the digital textile printing business is predicted to be $7.9 billion. (Allied Market Research)

  • New applied sciences like gel printing are positively impacting the innovation of the business. In 2021, Canon launched a brand new gel printer that provides corporations working within the giant format market entry to all benefits of UV gel expertise at a decrease funding. (Mordor Intelligence)

  • In 2021, the sublimation phase held the biggest share of the market, and it’s predicted to extend its market share to over 53% by 2030. Moreover, sublimation ink is projected to expertise probably the most fast development amongst ink sorts in the course of the forecast interval. (Globe Newswire)

  • In 2021, cotton dominated the US digital textile printing market as probably the most generally utilized materials, representing over 52% of the market share. Nevertheless, polyester is anticipated to expertise probably the most fast development with a CAGR of 12.9%. (Globe Newswire)

digital textile printing market

Supply: Grand View Research

Internet-to-print business statistics

  • Internet-to-print is a enterprise mannequin that has been gaining traction. It includes promoting printed merchandise via an internet platform. (Booklets Print)

  • Often known as on-line printing, this business has grown exponentially because the improvement of ecommerce and digital cost options. (Booklets Print)

  • In 2021, the worldwide web-to-print software program market dimension was $1.187 billion. (Business Research Insights)

  • The expansion fee of the worldwide web-to-print market is 7.4%, with an estimated worth of $1.968 billion in 2028. (Business Research Insights)

House and wall decor market statistics

  • The worldwide residence decor market reached $682 billion in 2021. (Imarc Group)

  • All through 2022, the curiosity in customized wall artwork remained robust, reaching its peak in December 2022. (Google Tendencies)

custom wall art trends

Supply: Google Tendencies

  • The house decor business is projected to proceed to develop at a CAGR of 4.8% in the course of the 2022-2027 interval, reaching $898.3 billion by 2027. (Imarc Group)

  • The worldwide wall decor market is estimated to develop at a CAGR of three.5% from 2023 to 2030. (Globe Newswire)

  • House furnishings has the biggest residence decor market share by product sort, adopted by residence textiles, flooring, wall decor, and lighting. (Imarc Group)

Global home decor market share
Supply: Imarc Group

  • The important thing driver of the wall decor market is the growing introduction of premium merchandise. (Business Wire)

  • Within the US, the house decor market has been on the rise because of the rising variety of people proudly owning properties within the nation. (Mordor Intelligence)

  • North America holds the biggest market share for wall decorations, accounting for over 40% of the full market income globally. (Globe Newswire)

  • The wall artwork phase has the biggest share (75%) of the wall decor market within the US. (Business Wire)

  • One of many high wall decor tendencies within the US is the elevated demand for customized and customised wall decor. (PR Newswire)

  • The wall decor and wall protecting market can also be experiencing rising curiosity for textured wall coverings, like grass fabric wallpaper, in addition to different textures, corresponding to pure woods, boiled wool, canvas, and mohair. (Mordor Intelligence)

  • Textile-based wall decor makes up greater than 25% of the market. (Globe Newswire)

  • Wall stickers will maintain a major market share by way of product sort, with a CAGR of over 2.4%. That is seemingly on account of the truth that wall stickers are inexpensive in comparison with different choices. (Globe Newswire)

Customized t-shirt printing business statistics

  • In 2022, the worldwide customized t-shirt printing market dimension was valued at $4.31 billion. From 2023 to 2030, it’s anticipated to develop at a CAGR of 11.1%. (Grand View Research)

custom t-shirt printing market stats

Supply: Grand View Analysis

  • Customized-designed t-shirts have gotten more and more fashionable amongst corporations, particularly start-ups, for branding functions. Customized t-shirts are additionally getting used for selling motion pictures, occasions, and sports activities groups and leagues, amongst different issues. (Grand View Research, Credence Research)

  • The leisure business makes a serious contribution to t-shirt business development, particularly with film merchandise. (Grand View Research)

  • There’s a rise in using customized printed t-shirts to create social consciousness, elevate a voice, and help a trigger. (Grand View Research)

  • The art work phase of the customized t-shirt printing market is forecasted to indicate the very best CAGR of 11.6% from 2023 to 2030. This development is attributed to the growing buyer choice for utilizing t-shirts or different attire as a way of selling a trigger or conveying a message. (Grand View Research)

  • In 2022, the screen-printing phase of the t-shirt business held the very best income share of greater than 56%. (Grand View Research)

north america t-shirt printing market

Supply: Grand View Analysis

  • For the customized t-shirt printing market, the graphic design shirts phase held the best share in 2022 with over 57%. (Grand View Research)

  • Asia Pacific dominated the customized t-shirt printing market in 2022 and accounted for over 38% of the worldwide income share. (Grand View Research)

  • The biggest development drivers of the worldwide t-shirt printing market within the foreseeable future can be European and Asia Pacific markets. (Credence Research)

  • The 5 main nations within the world customized t-shirt printing market are the US, Canada, UK, Germany, and Spain. (Credence Research)

  • The highest 5 nations for t-shirt exports are China, Bangladesh, Germany, Vietnam, and Turkey. (Credence Research)

  • The highest 5 nations for t-shirt imports are america, the UK, Japan, France, and Spain. (Credence Research)

  • Though search volumes noticed report numbers between 2019 and 2021, curiosity in customized t-shirts stays excessive worldwide. Spring and summer time intervals have the very best curiosity development spikes. (Ahrefs)

  • Customized t-shirt printing prices have been on the rise for a number of years now, primarily on account of clothes producers growing their costs. This has resulted in a 5% to fifteen% improve in costs for low-end clothes objects and a 15% hike for high-end ones. (Credence Research)

Print-on-demand predictions

  • In 2023, the curiosity for print-on-demand is larger than ever, and has the potential to develop much more by the tip of 2023. (Google Tendencies)

print on demand predictions

Supply: Google Tendencies

  • By 2024, retail-focused ecommerce is predicted to quantity to $7 trillion in annual gross sales or 25% of complete retail gross sales at the moment. (Amazonaws)

  • The online-to-print market is poised to develop by $528.71 million throughout 2021-2025, progressing at a CAGR of seven.99% in the course of the forecast interval.  (Research and Markets)

  • By 2028, the worldwide print-on-demand software program market is predicted to develop at a considerable CAGR of 33.5%. (Digital Journal)

Printful print-on-demand statistics

Printful custom clothing

As one of many largest on-demand printing corporations, we’re at all times looking out for brand new applied sciences and business tendencies. Take a look at our firm statistics under.

Printful firm statistics

  • Printful is regularly adopting new applied sciences. In November 2022, Printful joined the ranks of early adopters by introducing Sweden’s Coloreel’s instantaneous thread colour unit (ITCU) and launched limitless colour embroidery. (Credence Research)

  • The general bestselling Printful merchandise are t-shirts and sweatshirts for the attire class, and mugs and posters for the house & dwelling class. (Printful)

  • In 2022, Printful began providing prospects over 500 fashionable and print-ready designs via a partnership with Patternbank. (Printful)

  • In 2022, Printful added 3D product fashions for ecommerce shops built-in with Shopify. (Printful)

  • In 2021, Printful invested $32.4 million solely in printing tools and expertise, bringing its complete funding to $83.8 million so far. (Printful)

  • In 2021, Printful added greater than 70 new merchandise to its product catalog, now providing over 300 merchandise to prospects worldwide. (Printful)

  • In 2021, Printful skilled notable development of 115% in its enterprise-level buyer phase, securing partnerships with well-known manufacturers like Coca-Cola, MTV, and Comedy Central in recent times. (Printful)

  • In 2021, Printful’s income reached greater than $289 million, a rise of 39% in comparison with its income of $208 million in 2020. (Printful)

Woman with laptop illustration

To recap—listed below are the primary tendencies on this planet of print-on-demand and ecommerce:

  • The print-on-demand market dimension continues to develop

  • Search curiosity for print-on-demand rose dramatically at first of COVID-19 in March 2020 and, in 2023, it’s significantly above the pre-pandemic stage

  • The demand for customized merchandise continues to extend and prospects are keen to pay extra for them

  • There’s additionally a rising demand for sustainable merchandise, packaging, and delivery

Received some extra print-on-demand business insights? Share them within the feedback under.

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